Email Marketing Essential Toolkit

This email marketing training course will cover the essentials needed to produce effective campaigns that will help grow your business. The course covers email marketing strategy, campaign planning and emailing for acquisition versus retention.

HTML email design and technology considerations will be covered as well as how to test and optimise your emails to improve inbox deliverability.

Some time will also be spent focusing on your own e-marketing requirements and how best to implement these.

The course can be extended to include a hands-on course on producing eye-catching and unique html emails using online Email tools such as Mailchimp, Active Campaign.

  • What you will learn

    • Market overview
    • Email service providers (ESPs)
    • Email marketing Essentials
    • Email lists
    • Planning an Email
    • Emailing for Customer Acquisition & Retention
    • HTML email development
    • Writing Effective Emails
    • Monitoring & Tracking
    • Website Integration
    • Challenges & Innovations
    • Using Social Media


  • Who Should Attend?

    This course is suitable for anyone includng;

    • Start-up Companies
    • Business Owners
    • SMEs with no in-house specialist
    • In-House Marketing Personnel
    • Design and advertising agencies
    • Digital marketers and consultants
    • Web and digital project managers & account execs
  • Prerequisites

    This course is designed for those who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practical aspects of running an e-marketing campaign.

About Us

Computer Graphics Training have been providing software training courses, consultancy and graphic design services to a diverse range of companies for over 25 years.