Email Marketing - Essential Toolkit

This Email Marketing - Essential Toolkit training course will cover the essentials needed to produce effective e-marketing campaigns that will help you grow your business. The workshop style course covers email marketing strategy, campaign planning and emailing for acquisition versus retention.

HTML email design and technology considerations will be covered as well as how to test and optimise your emails to improve inbox deliverability. Some time will also be spent focusing on your own e-marketing campain requirements and how best to implement these. The course includes practical exercises and Q&A sessions.

The course can be extended to include a hands-on course on production of HTML emails.

Complementary courses to this email Marketing - Essential Toolkit training course include: Design and Develop a Website, Professional Website Development Made Easy, Small Business Marketing,  Master Pay- Per- Click, Search Engine Optimisation and Adobe Dreamweaver.